seedling agency

A funny thing happened on the way to transforming/aligning/designing/organization/industry
you started sounding like everyone else.

There’s a certain flow to it all, a corporatized rhythm that lulls you into a false sense of risk-taking just because you’re using the sterilized language of Big Innovation. It feels safe and warm. And that’s the last thing that the future should make you feel – because if you’re really putting your name on the line for something that you don’t have a clue on how to make happen, trust us, you’re going to be terrified (it’s okay, that’s a good thing!). You will not feel safe and warm. You will feel vulnerable and alone. But that kind of risk— real, lived-in risk—is the price of creation.